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Kevin Angileri Professional tips provider. If you're an internet business owner, you probably jump at any chance, you get to attract more customers for low investments. If this is the case, email marketing is exactly what you need! This article will show you how to utilize this incredible marketing opportunity to get more customers without breaking the bank. To get people to opt-in and give permission for you to send email marketing messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox. Use A/B testing to test subject line variations. Choose an email and split the mailing list in half, sending each half an email with a different subject line. You can learn which subject wording is most influential in getting your customer base to open your messages. Keep your content current and variable; do not j